At Luminous Zone, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website.
1. Information We Collect
We may collect the following types of information:
- Personal Information: When you create an account, place an order, or contact us, we may collect personal details such as your name, email address, phone number, and shipping address.
- Payment Information: We use shopify payment processor to handle payment transactions. We do not store your credit card information.
- Browsing Information: We may collect information about your interactions with our website, including your IP address, browser type, and pages visited.
- Minors: The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
2. How We Use Your Information
We use your information for various purposes, including:
- Processing and fulfilling your orders: This involves using your personal information to manage your purchases. When you place an order, your details (like name, address, and payment information) are used to process the transaction, prepare your order for shipment, and ensure it reaches you accurately and on time.
- Communicating with you about your order status and inquiries: We may use your contact information to send updates regarding your order, such as confirmation emails, shipping notifications, and any changes to your order status. Additionally, if you have questions or concerns, your information allows us to respond promptly and effectively.
- Improving our website and services based on user feedback: Your browsing information and feedback helps us enhance your user experience. By analyzing how customers interact with the website, we can identify areas for improvement, such as website navigation, product offerings, and overall functionality.
- Sending promotional emails and newsletters (you can opt out at any time): With your consent, we may use your email address to send you promotional materials, including newsletters, special offers, and updates about new products. You have the option to opt out of these communications at any time, ensuring you only receive information that interests you.
3. How We Use Behavioral Advertising
We use your personal information to deliver targeted advertisements and marketing communications that we believe will be of interest to you. This strategy enhances the relevance of the ads you encounter, making your browsing experience more engaging.
- Data Collection: We may collect data about your interactions with our website and other online platforms. This includes information such as pages visited, products viewed, and time spent on our site. We use cookies and similar tracking technologies to gather this data.
- Personalized Advertising: The information collected allows us to create targeted advertisements that align with your preferences. For instance, if you frequently browse specific product categories, you may see ads related to those interests on our website or on third-party sites.
- Third-Party Advertising Partners: We may work with third-party advertising networks and platforms to serve ads on our behalf. These partners may use their own tracking technologies to collect data about your online behavior, enabling them to display ads that are relevant to you.
- Opting Out: You have the right to opt out of behavioral advertising. Most advertising networks provide options to opt out of targeted advertising through their websites. Additionally, you can manage your cookie preferences through your browser settings to limit tracking.
- Impact on Your Experience: While opting out may reduce the number of personalized ads you encounter, it does not eliminate advertising entirely. You may still see generic ads that are not tailored to your interests.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
4. Sharing Your Information
We do not sell or rent your personal information to third parties. We may share your information with:
- Service Providers: Third-party vendors who assist us in operating our website, processing payments, and delivering orders.
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
5. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.
6. Your Rights
You have the right to:
- Access the personal information we hold about you: You have the right to request access to the personal information we hold about you. This allows you to understand what data we have collected and how it is being used. To make a request, please contact us using the information provided below.
- Request corrections to your personal information: If you believe that any of the personal information we hold about you is inaccurate or incomplete, you have the right to request corrections. We strive to keep your information accurate and up to date, so please inform us of any changes.
- Withdrawal of Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
- Right to Object: You have the right to object to the processing of your personal information in certain circumstances, particularly when we are processing your data for direct marketing purposes.
- Right to Complain: If you have any concerns, we encourage you to contact us first so we can address them directly. If you are not satisfied with our response regarding your personal information rights, you have the right to lodge a complaint with the relevant data protection authority.
7. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us analyze web traffic and improve our services. You can choose to accept or decline cookies through your browser settings.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about our privacy practices, need further information, or wish to file a complaint, please reach out to us via email at customercare@luminouszone.ca. You can also contact us by mail using the details below:
Luminous Zone
Attn: Privacy
2167 Victoria Park Avenue, Unit 3
Toronto, ON, M1R 1V5, Canada
